Dave Struzzi

Networked Insights analyzed consumer conversation from all across the social web activity during last night's Super Bowl. It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances. Of course, Networked Insights paid close attention to the brands and advertisers involved in Super Bowl XLVIII. To find out which ads got viewers talking, and the reasons why, we used our technology platform -the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media-to deliver comprehensive analysis. Some key points from Super Bowl XLVIII: Maserati, H&M, and Beats Music were the consumer ad favorit... (more)